Enghouse Trade Show Loops

Video Objectives

These Video Trade Show loops were featured on a large 18'x7' elevated screen at Mobile World Congress 2019 in Barcelona, Spain.

Video Trade Show loop best practices include:

  • Grab Attention: Bright & Enticing
  • Emphasize the Brand: Ever-present Logo and consistent Colours
  • Stay focused: Key messages only. 45 to 60 second loops.
  • Clean Text: Simple, bold, readable typefaces
  • Audio Off: Don’t annoy/ distract booth personnel

Production Challenges

  • Grab Attention. Solution: Source HD 1080p video clips in both a 'Nature' and an 'Abstract' theme to stand out from the typical 'Technology' video clips prominent in such industry trade show. We sourced video clips that were captivating to watch yet relevant in an abstract way.
  • Maintain Relevance. Solution:  Work closely with the client through the strategy, concept, and production phases to ensure that this "outside of the box" aligns with and compliments their trade show messaging and strategy.