As the saying goes, “You can’t manage what you can’t measure!”. Online Video Analytics are critical to helping you assess the success of your video marketing, fine-tune future performance, and demonstrate Return-On-Investment (ROI) to your executive team.
But you’ll need more than “View Rate” or “Click-through Rate” metrics to truly determine the effectiveness of your campaigns. You’ll need real business Key-Performance-Indicators (KPIs) like “Conversions” and “Assisted Conversions”. On Point will show you how you can navigate and simplify the complex world of video analytics.
We’ll help you measure video success
Here are some of the online video metrics and KPIs we’ll help you track and integrate with the rest of your web analytics:
- Play Rate
- Watch Time
- Click-through Rate
- Conversion Rate
- Assisted-Conversion Rate
- Amplification Rate
And, if needed, On Point will integrate these metrics into an easy-to-understand online video analytics dashboard that can be shared with all members of your marketing team – a dashboard that details these KPI over time by campaign, by geography, by device, and other dimensions.
Integrating Video metrics with your Web Analytics software
There is nothing more frustrating than looking at pages and pages of performance data from different reporting packages. On Point will help you integrate video performance data into your core web analytics packages, such as Google Analytics and Google Data Studio. So you will have all the performance data you need in one easy-to-access location.