No matter how great your video, it won’t generate the business results you are looking for unless you get the video in front of your target audience online. And that’s where online video marketing comes in. Online video marketing is now the most effective form of digital advertising in the world. More clicks. More leads. More sales.
The Importance of Video Marketing
- According to the Content Marketing Institute’s 2018 Content Marketing Trends, over 70% of companies (both Business-to-Consumer and Business-to-Business) now use videos in their Content Marketing programs, and 45% of companies indicate that Video is one of their most effective Content Marketing strategies for achieving business objectives.
- Reinforcing those stats, Hubspot indicates that 52% of marketing professionals worldwide identify video as the type of content with the best Return-On-Investment. Wow!
The elements of effective Online Video Marketing
- Video Platforms: We’ll help you chose the optimum video platform to best showcase your videos on your site, and help you select the right social platforms to reach your target audience online
- Video Promotion: Reach your target audience by optimizing video for integration with your existing Organic Search, Search & Display Advertising, Social Media strategies, Email, and other online marketing channels. If needed, we can work with your team to craft entirely new marketing campaigns around your powerful, new video resources.
- Video Analytics: Top Video Marketers leverage data-driven insights to see what videos, channels, and campaigns work best. We’ll work with you and your team to deliver all the metrics and Key-Performance-Indicators you need to keep tuning video marketing performance, and clearly demonstrate ROI for your video investments.
Video Marketing Expertise to help you drive Business Results
At On Point, we have deep online Video Marketing Expertise, building effective video marketing strategies for hundreds of leading brands across all major channels and platforms. We know what works in video marketing, and what doesn’t. Together, we’ll bring best-practice insights and strategies to help you succeed in video marketing, working with your in-house teams or external agencies as needed, to attract, engage, and convert your target audience with effective online video marketing and distribution.