DEEP EXPERIENCE: High-Impact Thought-Leadership Videos
The On Point Team has over 40 years of experience in delivering high-impact corporate video communication for leading Businesses in Professional Services , including Education, Consulting, Legal, Medical, Dental, and Other Healthcare Organizations.
Experience in crafting a storyline that differentiates your experts and your organization. Experience in managing the interview process to ensure your subject-matter experts are 'at ease' with the filming process, and exude gravitas and authenticity in front of the camera. Experience in post production to craft a powerful, seamless message. Experience in showcasing your new videos across multiple platforms and channels to ensure that it reaches your target audience online.
Our Corporate Videos are brought to life using storytelling by people in your organization. These videos exude credibility, authenticity, and establish your company as a leader in your industry.
Thought-leadership videos focus on the ideas, concepts, and solutions offered by key individuals in your organization. These videos firmly establish your company's leadership, and promote the opportunities of partnering with your business.
Case Study Videos
There is no better way to demonstrate the value of your organization than by using Case Study videos. These require an efficient run-and-gun production team, minimizing the time and scheduling demands on your customer and your own team.
MORE THAN JUST VIDEO PRODUCTION
In our over 40 years of industrial technology video production experience, we’ve come to realize that creating high-impact video communications involves more than just “shoot & edit”. So we’ve created a turnkey, end-to-end offering to ensure that you will get full return on your video production investment.
Marketing Strategy & Story Development
Our team has a passion for technology and industrial markets, and allows us to effectively:
- Implement powerful Positioning and Differentiation in your video communications
- Understand your products and market for effective storytelling
- Scriptwriting and Storyboarding that resonates with your target audience
End-to-End Video Production
- Full On-location and In-Studio capability
- Deep pool of video production resources to handle video shoots anywhere in the world
- Pro Cinematic equipment including servo-driven gimbals and drones to capture your industry in action
Video Marketing & Analytics
- Assistance with Video Platform selection to best host & showcase your videos
- Video Distribution across channels, including advertising and B2B social platforms
- Detailed Video Analytics to demonstrate ROI for each and every video project
TESTIMONIALS FROM Professional Services Leaders
We absolutely love our work, and we love to see our clients thrilled with the results. In over 40 years, we've built a reputation for always delivering results and making the entire process fun and rewarding for everyone involved in the video project.
"The On Point Video team captured our core differentiation. They powerfully told our story. From start to finish, they made the process easy and fun: an impressive video with minimal effort on our part. Thanks Axel, Ivan, and Matt for your professionalism. You are a pleasure to work with!"
Dr Feisel Haji
"Congratulations on the 2nd consecutive Gold Award at the Canadian Agri-Marketing Assoc. Amazing creativity and direction. Well done!"
VP - Marketing Communications
"An excellent thought-leadership promotional video for our eCommerce Management program: concise, clear, and compelling. The video delivers an excellent view into the student experience at the University of Toronto School of Continuing Studies."
Latest Blog posts relevant to Professional Services
Get the latest insights on best practices, latest trends, and age-old wisdoms of thought-leadership video production. Axel has worked in senior marketing roles for some of the top professional services brands.