DEEP EXPERIENCE: High-Impact Industrial & Technology Video Production
The On Point Team has over 40 years of experience in delivering high-impact corporate video communication for some of the world’s leading Industrial Technology brands, including household names like Caterpillar, Pratt & Whitney, GE, as well as medium-sized global leaders like Engel and StackTeck.
Experience in crafting a storyline that resonates with your B2B audience. Experience in handling production efficiently and cost-effectively in demanding manufacturing environments. Experience marketing your new videos across multiple platforms and channels to ensure that it reaches your target audience online. And Experience in delivering video communication that drives real business results for your industrial and technology business, including:
Our Corporate Videos are brought to life using Storytelling by your Customers and Key Employees. These videos exude credibility, authenticity, and establish your company as a leader in your industry.
Product Videos explain the key technical features of your products with visual clarity, clear messaging, and a strong call-to-action to drive business results.
These videos showcase your product in action, and require a run-and-gun production team that can capture the action as it happens, in overview and in detail, with minimal reshoots.
MORE THAN JUST VIDEO PRODUCTION
In our over 40 years of industrial technology video production experience, we’ve come to realize that creating high-impact video communications involves more than just “shoot & edit”. So we’ve created a turnkey, end-to-end offering to ensure that you will get full return on your video production investment.
Marketing Strategy & Story Development
Our team has a passion for technology and industrial markets, and allows us to effectively:
- Implement powerful Positioning and Differentiation in your video communications
- Understand your products and market for effective storytelling
- Scriptwriting and Storyboarding that resonates with your target audience
End-to-End Video Production
- Full On-location and In-Studio capability
- Deep pool of video production resources to handle video shoots anywhere in the world
- Pro Cinematic equipment including servo-driven gimbals and drones to capture your industry in action
Video Marketing & Analytics
- Assistance with Video Platform selection to best host & showcase your videos
- Video Distribution across channels, including advertising and B2B social platforms
- Detailed Video Analytics to demonstrate ROI for each and every video project
TESTIMONIALS FROM GLOBAL Industrial Technology BRANDS
We absolutely love our work, and we love to see our clients thrilled with the results. In over 40 years, we've built a reputation for always delivering results and making the entire process fun and rewarding for everyone involved in the video project.
"Video marketing that has put us 'on the global map', generating huge awareness and interest in our company and products!"
"We provide the vision, and On Point captures it perfectly with dramatic visuals and an inspiring storyline. Complete professionals. Great business acumen. From start to finish, the On Point Video team is a pleasure to work with."
"This team really 'gets' our industry. Hi-impact video production that resonates with our target audience. Their passion and fascination is contagious for our entire team."
VP Business Development
Latest Blog posts on Industrial TEchnology Video Production
Get the latest insights on best practices, latest trends, and age-old wisdoms of Industrial Technology video production. Axel has worked in senior marketing roles for some of the globe's biggest industrial & technology brands.