Explainer Videos for Business
We’ll take your vision, guide you through the process, and deliver a video that will be a hit with your entire team AND your target market. End-to-end video production, from shooting thru editing.
Explainer video: Ingredients for Success
- Explainer videos generally cover complex products or services. So a simplified explanation is critical.
- The selection of Narrator is critical in ensuring credibility and comprehension by your target audience. Pick carefully, request sample narration from at least 3 prospective narrators, and listen in on the recording session.
- Look for “informative” animation that reinforces the story, not creative animation that distracts.
- Support the animation by live footage and/or interviews of industry experts for added impact and credibility.
Equipment that makes a difference
- Explainer videos rely heavily on animation, so an editor/ animator and a powerful editing platform are essential.
Don't take our word for it
“These videos look great! A big hit! Thank you so much for the quick turnaround and all your hard work.”
Maria S – Director, Marketing and Communications – GS1 Canada
A sample of Explainer videos produced by On Point Video
Take your Explainer Video to the next level
