At the core of every great video is a great story. That story can be about a milestone event, a fascinating new product, or your company’s core differentiation and value-proposition. Sometimes the story is familiar internally, but needs the power of video to create external awareness and impact. Sometimes it’s helpful for an external creative partner to help uncover and shape that story. Whatever the situation, On Point can help you tell your story with high-impact story development.
We’ll collaborate with your internal team and external partners in
- Concept Development
- Location Scouting
- On camera interviews
Fascination: The Secret Ingredient
Every industry, every service, and every product is fascinating to our team. Why? We are relentlessly curious: Curious about your company’s “secret sauce”; curious about your the needs and motivations of your employees, clients, and stakeholders; and curious about your history, and your plans to change the world.
We harness that fascination, to build a story that will resonate with your audience. Not by dressing up your story with needless creative, but by telling a deceptively simple and compelling visual story.
The Power of Storytelling
Storytelling has been integral to human survival for thousands of years. So it should come as no surprise that storytelling is becoming a mega trend in marketing videos as well. On Point excels in using storytelling in corporate videos, television advertising and even product videos.
- Forbes indicates in a 2015 article that 92% of consumers want brands to make ads that “feel like a story”. In fact, Forbes suggests that there is ‘science’ behind the increasing impact of storytelling in marketing. The article argues that ‘facts’ only activate 2 parts of the brain, whereas a well-told story could stimulate 6 or more areas. How’s that for having an impact on your audience?
At On Point, we will leverage thought leaders within your organization to lend credibility to that story: core employees and leaders of today and yesterday. We will make it easy (and fun) for them to tell their story on video, using proven interview techniques and/ or teleprompters. Few other video production companies can make this storytelling process so effective, fun, and rewarding.