I’ve been a big fan of Vimeo as a hosting platform for business video communication for a long time. Vimeo provides a very clean, efficient player for embedded videos on websites. And the Vimeo video player can be easily aligned with your corporate branding, including logo, corporate colours, etc. In the […]
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Your How-to Guide for producing professional Talking-Head Business Videos
Talking Heads add credibility and authenticity to your Business Video Talking Head Video is a common term used to describe a head-and-shoulders shot of a person talking directly to the audience, by either looking right into the camera, or slightly off to one side, interview style. It’s a great way […]
Read MoreThe Importance of Camera Movement in Video Production
Whether it’s an industrial hi-tech video project, tourism or destination travel video production, or simply an explainer or a product video, camera motion adds a whole new “dimension” to the video story being told. You’ve heard the expression: “follow the action”. Camera movement, following the action, adds a sense of […]
Read MoreVideo Marketing for Manufacturing Companies: The Facility Tour
Plant or Manufacturing Tour videos are an excellent way to showcase the ‘what’, ‘how’, and ‘why’ of your manufacturing operation, and clearly communicate your competitive differentiation, to prospects around the globe, 24/7.
Read MoreThe Power of Storytelling in Business Videos
The power of visual storytelling in video has undoubtedly contributed to the rapid rise of video in content marketing. This post by Ivan Landers covers the science and art of storytelling in business videos.
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