Best Practices

New Features for B2B Video Hosting on Vimeo

I’ve been a big fan of Vimeo as a hosting platform for business video communication for a long time. Vimeo provides a very clean, efficient player for embedded videos on websites. And the Vimeo video player can be easily aligned with your corporate branding, including logo, corporate colours, etc. In the […]

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Key Ingredients of an effective Travel & Tourism Video

We all know that video is the number one preferred source of content for travellers as they select their next travel destination. But will just any video be able to satisfy the high expectation of these travellers? Or are there specific “ingredients” that will make your next travel and tourism […]

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What is a Videographer | OPV Glossary

The Importance of Camera Movement in Video Production

Whether it’s an industrial hi-tech video project, tourism or destination travel video production, or simply an explainer or a product video, camera motion adds a whole new “dimension” to the video story being told. You’ve heard the expression: “follow the action”. Camera movement, following the action, adds a sense of […]

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Video Storytelling in Tourism3 | On Point Video Productions

The Power of Visual Storytelling in Tourism and Travel Marketing

It seems that everyone, from corporate marketers, to non-profit campaigners are talking about how important storytelling is nowadays. In the travel and tourism context, it’s not hard to imagine the positive impact of good storytelling. In fact, if there is an industry practically made for video marketing, it would be travel.

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Video Marketing | Social Strategy | On Point Video

Add Video Marketing to your Social strategy

Whether your business is big or small, video marketing is an essential component of effective social strategy. Do you know what to look for when creating social video? Here are the main ingredients for producing high-impact videos on social media.

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Video Marketing Impact | On Point Video Productions

Top 3 Tips for Video Marketing Impact

So you’ve created an awesome, compelling video. Now what? How will you get this video in front of every possible client, prospect, and stakeholder? Here’s my list of the top 3 things you can in Video Marketing to maximize the return on your corporate video investment…

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Video Production Projects | On Point Video Productions

Top 3 Tips for Video Project Success

In my many years of working with corporate clients from around the world, I’ve come to realize that there really are only three major building blocks that will contribute to a successful corporate video production project…

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