I’ve been a big fan of Vimeo as a hosting platform for business video communication for a long time. Vimeo provides a very clean, efficient player for embedded videos on websites. And the Vimeo video player can be easily aligned with your corporate branding, including logo, corporate colours, etc. In the […]
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Talking Heads add credibility and authenticity to your Business Video Talking Head Video is a common term used to describe a head-and-shoulders shot of a person talking directly to the audience, by either looking right into the camera, or slightly off to one side, interview style. It’s a great way […]
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We all know that video is the number one preferred source of content for travellers as they select their next travel destination. But will just any video be able to satisfy the high expectation of these travellers? Or are there specific “ingredients” that will make your next travel and tourism […]
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Whether it’s an industrial hi-tech video project, tourism or destination travel video production, or simply an explainer or a product video, camera motion adds a whole new “dimension” to the video story being told. You’ve heard the expression: “follow the action”. Camera movement, following the action, adds a sense of […]
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It seems that everyone, from corporate marketers, to non-profit campaigners are talking about how important storytelling is nowadays. In the travel and tourism context, it’s not hard to imagine the positive impact of good storytelling. In fact, if there is an industry practically made for video marketing, it would be travel.
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Plant or Manufacturing Tour videos are an excellent way to showcase the ‘what’, ‘how’, and ‘why’ of your manufacturing operation, and clearly communicate your competitive differentiation, to prospects around the globe, 24/7.
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The power of visual storytelling in video has undoubtedly contributed to the rapid rise of video in content marketing. This post by Ivan Landers covers the science and art of storytelling in business videos.
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Whether your business is big or small, video marketing is an essential component of effective social strategy. Do you know what to look for when creating social video? Here are the main ingredients for producing high-impact videos on social media.
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The latest 2018-2019 Video Content Marketing Statistics to help both B2B & B2C Marketing Managers assess the value of video content relative to other types of content, make smart video production decisions, and help justify a stronger investment in business videos. Curated Global, US, and Canadian research from true industry thought-leaders.
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Want to create truly compelling video? There are many components of great corporate video communications, but here is my list of the top 3 key ingredients…
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So you’ve created an awesome, compelling video. Now what? How will you get this video in front of every possible client, prospect, and stakeholder? Here’s my list of the top 3 things you can in Video Marketing to maximize the return on your corporate video investment…
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In my many years of working with corporate clients from around the world, I’ve come to realize that there really are only three major building blocks that will contribute to a successful corporate video production project…
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