Best Practices

Key Ingredients of an effective Travel & Tourism Video

We all know that video is the number one preferred source of content for travellers as they select their next travel destination. But will just any video be able to satisfy the high expectation of these travellers? Or are there specific “ingredients” that will make your next travel and tourism […]

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Experienced Corporate Video Production Team | On Point Video

The Importance of Camera Movement in Video Production

Whether it’s an industrial hi-tech video project, tourism or destination travel video production, or simply an explainer or a product video, camera motion adds a whole new “dimension” to the video story being told. You’ve heard the expression: “follow the action”. Camera movement, following the action, adds a sense of […]

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Video Marketing | Social Strategy | On Point Video

Add Video Marketing to your Social strategy

Whether your business is big or small, video marketing is an essential component of effective social strategy. Do you know what to look for when creating social video? Here are the main ingredients for producing high-impact videos on social media.

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Video Marketing Impact | On Point Video Productions

Top 3 Tips for Video Marketing Impact

So you’ve created an awesome, compelling video. Now what? How will you get this video in front of every possible client, prospect, and stakeholder? Here’s my list of the top 3 things you can in Video Marketing to maximize the return on your corporate video investment…

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Ivan Landers | Principal - Production Management | On Point Video Productions

Top 3 Tips for Video Project Success

In my many years of working with corporate clients from around the world, I’ve come to realize that there really are only three major building blocks that will contribute to a successful corporate video production project…

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