We all know that video is the number one preferred source of content for travellers as they select their next travel destination. But will just any video be able to satisfy the high expectation of these travellers? Or are there specific “ingredients” that will make your next travel and tourism […]
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It seems that everyone, from corporate marketers, to non-profit campaigners are talking about how important storytelling is nowadays. In the travel and tourism context, it’s not hard to imagine the positive impact of good storytelling. In fact, if there is an industry practically made for video marketing, it would be travel.
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The power of visual storytelling in video has undoubtedly contributed to the rapid rise of video in content marketing. This post by Ivan Landers covers the science and art of storytelling in business videos.
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In my many years of working with corporate clients from around the world, I’ve come to realize that there really are only three major building blocks that will contribute to a successful corporate video production project…
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