Articles by: Ivan

Key Ingredients of an effective Travel & Tourism Video

We all know that video is the number one preferred source of content for travellers as they select their next travel destination. But will just any video be able to satisfy the high expectation of these travellers? Or are there specific “ingredients” that will make your next travel and tourism […]

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Video Storytelling in Tourism3 | On Point Video Productions

The Power of Visual Storytelling in Tourism and Travel Marketing

It seems that everyone, from corporate marketers, to non-profit campaigners are talking about how important storytelling is nowadays. In the travel and tourism context, it’s not hard to imagine the positive impact of good storytelling. In fact, if there is an industry practically made for video marketing, it would be travel.

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Ivan Landers | Principal - Production Management | On Point Video Productions

Top 3 Tips for Video Project Success

In my many years of working with corporate clients from around the world, I’ve come to realize that there really are only three major building blocks that will contribute to a successful corporate video production project…

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